Confabia believes in peer sourcing, which it defines as a community of partners that collaborate to create innovative BPO solutions, either for in-house or external clients. At the heart of peer sourcing is an expressed view of complementary competencies, either functional, geographic, or subject matter-driven, a natural teaming orientation that treats partners as equals, and an innate sense of fairness and equity in the distribution of profits from work. Peer sourcing allows for flexibility and responsiveness to customer needs and requirements that stems from harnessing the heterogeneous and entrepreneurial skills of smaller enterprises, as contrasting with the homogeneous and hierarchical culture of large corporations.