OUTBOUND SUPPORT

TELEMARKETING COMPLEMENT FOR A REFINANCING CAMPAIGN OF AN AUSTRALIAN PROPERTY DEVELOPER

BACKGROUND
In line with Client marketing efforts to achieve national coverage, Confabia rolled out a telemarketing campaign for leading Australian property developers and finance companies that covered the gamut of appointment setting and confirming, and appointment quality verification.

PROGRAM PROFILE
Clients serviced were leading property developers in Australia. Working with the unique Australian concepts of negative gearing , superannuation and tax minimization, these Clients rolled out national sales campaigns for property acquisition and refinancing arrangements among Australian residents.

THE CONFABIA SOLUTION: Building Telemarketing Infrastructure and Processes alongside Strategic Analytics and Initiatives
Confabia launched the campaign with a frontline of telemarketing sales representatives, team leads, quality lead and an operations manager. From operations analytics, the ff. initiatives were put into place:

• Foundation training developed was tailor-fit to the Australian market, with in-depth training on Australian property and finance regulations

• Calling strategies were segregated along a multi-tiered process flow:

• 1st tier TSRs to do survey/lead generation
• 2nd tier TSRs for closing of warm leads
• 3rd tier TSRs for validating verified sales for confirming appointments set.
• Quality Analyst to gather first-hand feedback from customer on quality of presentation made by Australian finance and property consultants.
• Open-line communication and transparency of information feedback between Client and Confabia brought about continuous improvement and streamlined processes for all-around winning solutions